I discovered this brand at Whole Foods as well in 2014, not sure if they still carry it, but I am so happy I discovered it. Hands down the best Matcha on the market. Every time I open a new batch the matcha practically glows of freshness and taste. The quality is clear at first sight. I feel amazing when I drink it. I add it into my morning smoothie every day. I could go on and on. Highly recommend. Thank you to the review by Ngoc Nguyen about the interactions of matcha and cow’s milk. I do not consume dairy anyway, but really happy to know that! Blessings to all!!