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Why Not All Japanese Matcha is Created Equal

Why Not All Japanese Matcha is Created Equal

  Cultivating the ideal tasting matcha is both a science and an art. Matcha cultivation has been practiced since the 11th century, starting with the Zen Buddhist monks. It’s evolved into a more sophisticated and commercialized practice yet the best matcha producers preserve the traditional techniques that give matcha its signature flavour and allure. The are plenty of factors that will affect t...
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The Origins of Ceremonial Matcha
The Origins of Ceremonial Matcha

Ceremonial grade matcha is ubiquitous with a superior quality tea. With the proliferation of matcha on the market, the desire for consumers to become more educated on matcha, its history,...

The Origins of Ceremonial Matcha

Ceremonial grade matcha is ubiquitous with a superior quality tea. With the proliferation of matcha on the market, the desire for consumers to become more educated on matcha, its history,...

The Evolution of the Organic Matcha Market
The Evolution of the Organic Matcha Market

Many folks prefer organic when it comes to concentrated products like green powders, herbs, spices, and even matcha powder. Matcha is made from the Camellia sinensis plant, otherwise known as the Green...

The Evolution of the Organic Matcha Market

Many folks prefer organic when it comes to concentrated products like green powders, herbs, spices, and even matcha powder. Matcha is made from the Camellia sinensis plant, otherwise known as the Green...

Six Surprisingly Simple Summer Recipes Using Matcha Powder
Six Surprisingly Simple Summer Recipes Using Ma...

With the temperature warming up in the summertime, there’s nothing better than thirst quenching matcha beverages and treats. Matcha powder pairs wonderfully with iced beverages or smoothies, making it a...

Six Surprisingly Simple Summer Recipes Using Ma...

With the temperature warming up in the summertime, there’s nothing better than thirst quenching matcha beverages and treats. Matcha powder pairs wonderfully with iced beverages or smoothies, making it a...

The Power of Ritual: 5 Matcha Benefits for Men
The Power of Ritual: 5 Matcha Benefits for Men

According to a 2008 study published by the American Society for Microbiology, men generally consumed more red meat, poultry and starch and fewer vegetables and fruit than women. Although high...

The Power of Ritual: 5 Matcha Benefits for Men

According to a 2008 study published by the American Society for Microbiology, men generally consumed more red meat, poultry and starch and fewer vegetables and fruit than women. Although high...

Where to Buy Matcha in Vancouver
Where to Buy Matcha in Vancouver

It’s strange to imagine a world without people sipping on matcha at their local coffee shop or starting their mornings at home without a foamy matcha latte. Can you believe...

Where to Buy Matcha in Vancouver

It’s strange to imagine a world without people sipping on matcha at their local coffee shop or starting their mornings at home without a foamy matcha latte. Can you believe...

Best Practices for Storing Matcha
Best Practices for Storing Matcha

When it comes to matcha, the fresher it is, the better it tastes. Matcha is relatively sensitive to environmental factors like humidity, moisture, and temperature. To keep matcha in peak...

Best Practices for Storing Matcha

When it comes to matcha, the fresher it is, the better it tastes. Matcha is relatively sensitive to environmental factors like humidity, moisture, and temperature. To keep matcha in peak...